Boardroom advisory for leaders under fire. We build public support where it is missing. Protect it where it is under attack. Win it back where it was lost. For those who cannot afford to be right without getting buy-in.
Schedule a free orientation callConfidential and non-binding, half an hour of your time.
In the background, we continuously monitor the state of your public support. With our CrowdRock panel for live research, we detect opportunities and threats at speed. Together, we take the right action.
How does the Draagvlak Kompas work?The only place where top-level political and governmental experience, behavioural science and live data come together.
Contact one of our partners
Ron is our managing director. He leads the agency commercially and operationally, bringing structure, calm and discipline so the team and founders can focus entirely on doing the best work for our clients.
One of the most respected transformation leaders in the Low Countries. Interim management, executive coaching and supervisory board roles. Specialist in cultural change and leadership under complex circumstances. 20+ years of experience in executive roles at Microsoft, TMG and Talpa. Recently: interim Head of Sport at NOS. Board member at VRT.
Former director of the Dutch Society for Anaesthesiology, one of the largest medical specialist associations in the Netherlands. Led the professionalisation of the association and built it into an influential player toward politics, government and field partners. Was strategic sparring partner to four successive chairpersons during complex issues such as federation-building and the coronavirus pandemic. Knows the formal and informal dynamics of governance and decision-making and uses them to organise influence, internally and externally.
As State Secretary for Defence under Rutte IV, he led complex stakeholder negotiations on military expansions. Also served as interim State Secretary for Justice and Security. As a member of the Provincial Executive of North Brabant, responsible for Mobility, Energy Transition, Finance and ICT.
Spent years in the Dutch House of Representatives, leading teams of spokespeople and communication advisors. Head of public affairs for the City of The Hague. Spokesperson across multiple ministries. Specialised in the policy issues where Hague politics and implementation collide.
SUE & The Alchemists gets the call when public support needs to be built, or when it comes under attack. These situations demand more than good arguments alone.
Bringing your own organisation on board: employees, works council and management team.
Bringing suppliers, partners, officials, interest groups and local residents on board.
Bringing citizens, consumers and media on board when sentiment threatens to turn.
Forming a coalition and building political support for a decision or dossier.
Standing alongside a leader or board as a permanent sparring partner when a dossier is stuck and there is no longer a strong strategy or story.
Keeping executives, artists and elite athletes standing when it is their person, not their organisation, under fire.
Thought Leadership
From bestsellers to podcasts, from keynotes to theatre shows, and from blogs to columns,... a selection of the ways we share our knowledge on influence, behaviour and public support.
