Boardroom advisors for executives under fire. We build support where it's lacking. Protect it when it's under attack. Win it back when it's lost. For those who can't afford to be right without getting it right.
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The only place where political and executive experience at the highest level, behavioural science and live data come together.
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As State Secretary for Defense in Rutte IV, he conducted complex stakeholder negotiations on military expansions. Also State Secretary for Justice and Security ad interim. As member of the Provincial Executive of Noord-Brabant responsible for Mobility, Energy Transition, Finance and ICT.
Years in the House of Representatives, led teams of spokespersons and communication advisors. Head of government communication for the municipality of The Hague. Spokesperson at multiple ministries. Specialized in The Hague policy issues where politics and implementation collide.
One of the most respected transformation leaders in the Benelux. Interim management, executive coaching and supervisory board roles. Specialist in culture change and leadership under complex circumstances. 20+ years of executive experience at Microsoft, TMG and Talpa. Recent: interim Head of Sport at NOS. Board member at VRT.
Former director of the Dutch Association for Anesthesiology, one of the largest medical specialist associations in the Netherlands. Led the professionalization of the association and built it into an influential player toward politics, government and field parties. Was strategic sparring partner to four consecutive chairs during complex issues such as federation formation and the coronavirus pandemic. Knows the formal and informal dynamics of governance and decision-making and puts that to work to organize influence, internally and externally.
SUE & The Alchemists is called when support needs to be built, or when it's under attack. These situations require more than just good arguments.
Getting your own organization on board: employees, works council, and management team.
Getting suppliers, partners, directors, interest groups, and local residents on board.
Getting citizens, consumers, and media on board when sentiment threatens to turn.
Form coalitions, build political support, and break administrative deadlocks.
Thought Leadership
From bestsellers to podcasts, from keynotes to theater shows, and from blogs to columns,... a glimpse of the ways we share our knowledge about influence, behavior and support.