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SUE & The Alchemists

From being right to getting it right

Boardroom advisors for executives under fire. We build support where it's lacking. Protect it when it's under attack. Win it back when it's lost. For those who can't afford to be right without getting it right.

Schedule a non-binding orientation call

Confidential. No obligations. 30 minutes.

The SATA Team

The only place where political and executive experience at the highest level, behavioural science and live data come together.

Contact one of our partners

Strategic Partners

Christoph van der Maat

Christoph van der Maat

Strategic Partner

As State Secretary for Defense in Rutte IV, he conducted complex stakeholder negotiations on military expansions. Also State Secretary for Justice and Security ad interim. As member of the Provincial Executive of Noord-Brabant responsible for Mobility, Energy Transition, Finance and ICT.

Jaap Stuurwold

Jaap Stuurwold

Strategic Partner

Years in the House of Representatives, led teams of spokespersons and communication advisors. Head of government communication for the municipality of The Hague. Spokesperson at multiple ministries. Specialized in The Hague policy issues where politics and implementation collide.

Jacqueline Smit

Jacqueline Smit

Strategic Partner

One of the most respected transformation leaders in the Benelux. Interim management, executive coaching and supervisory board roles. Specialist in culture change and leadership under complex circumstances. 20+ years of executive experience at Microsoft, TMG and Talpa. Recent: interim Head of Sport at NOS. Board member at VRT.

Marloes van Grotel

Marloes van Grotel

Strategic Partner

Former director of the Dutch Association for Anesthesiology, one of the largest medical specialist associations in the Netherlands. Led the professionalization of the association and built it into an influential player toward politics, government and field parties. Was strategic sparring partner to four consecutive chairs during complex issues such as federation formation and the coronavirus pandemic. Knows the formal and informal dynamics of governance and decision-making and puts that to work to organize influence, internally and externally.

Our team brings it home for you.

Ron Kraan

Ron Kraan

Managing Director
Debbie

Debbie van de Wijngaard

Director
Marieke

Marieke Riemslag

Director
Sven

Sven Butter

Director
Catelijne

Catelijne Thomassen

Director
Linda

Linda van der Voort

Office Manager
Jessie

Jessie de Bont

Draagvlak Expert
Max

Max van Riel

Gedragsexpert
Ronja

Ronja Steidl

Gedragsexpert
Tom

Tom Cobbehagen

Gedragsexpert
Tim

Tim Remmers

Data Analyst
Rick

Rick Hobbes

Data Analyst
Julie

Julie Broeders

Data Analyst
Floris

Floris Heijdeman

Data Analyst
Elle

Elle Houtkoop

Onderzoeker / Gedragsexpert

Issues we work on

SUE & The Alchemists is called when support needs to be built, or when it's under attack. These situations require more than just good arguments.

Winning your own people

Getting your own organization on board: employees, works council, and management team.

Examples

Works council/union mobilizes against objectively necessary policy
Management team resists change of course
Merger integration stalls due to culture clash
Employees block financially necessary reorganization

Winning stakeholders

Getting suppliers, partners, directors, interest groups, and local residents on board.

Examples

City council turns against proposal despite correct procedures
Objectors block socially desirable project
Suppliers terminate trust despite compliance with agreements
Supply chain partners don't cooperate with transition

Winning public opinion

Getting citizens, consumers, and media on board when sentiment threatens to turn.

Examples

Social media storm undermines legitimate action
News cycle escalates despite factually correct communication
Action groups mobilize sentiment against feasible plan
Consumers boycott product after misunderstanding

Winning political support

Form coalitions, build political support, and break administrative deadlocks.

Examples

Form coalition between parties with opposing interests
Political support evaporates due to public pressure
Negotiations stall on incompatible interests
Different government levels work against each other
SATA Institute

Training and leadership development

Influential Leadership, Media Training, The Populist's Playbook,... and more

Thought Leadership

Follow SUE & The Alchemists

From bestsellers to podcasts, from keynotes to theater shows, and from blogs to columns,... a glimpse of the ways we share our knowledge about influence, behavior and support.

The Populist's Playbook
Book

The Populist's Playbook

Gamechangers
Book

Gamechangers

What's actually going on in your head?
Podcast

What's actually going on in your head?