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KLAAS DIJKHOFF

Founder · Public Support Expert · Former Politician · Board Advisor · Podcaster

Public support & reputation

Policy only gains meaning once people truly want to embrace it

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Political strategy

Years of experience in politics and at the boardroom table

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Approach to change

Building public support within complex organizations and society

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Podcast

"What actually goes on in your head?" with Bas Erlings and Tom de Bruyne

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SUE & The Alchemists

Founder · Boardroom advice on public support and reputation

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Work together

A challenge involving public support, policy or reputation?

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Public support as a craft

Klaas believes that real change begins with understanding the people you want to reach. Laws and structures come afterwards. Even an excellent plan falls apart without public support. By combining strategic thinking with psychological insight, he makes sure that new ideas are genuinely embraced at every level of an organization.

"I have often seen policy conceived in the heart of a ministry or a boardroom, but it only truly comes alive when you personally take people through the 'why'. That first look of recognition, 'oh, that's why we're doing this', that moment is worth its weight in gold. That is where public support is born."

Klaas Dijkhoff

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Klaas in the Media

Klaas is a sought-after guest on talk shows and podcasts. He unpacks the mechanics of The Hague, trust in politics and the building of public support, with the sharpness of a former politician and the eye of a strategist.

Pauw & De Wit With Gert-Jan Segers on restoring trust in politics

Dijkhoff & Segers Critical of the VVD in his own podcast

Gameplan Video podcast with Guus Hiddink on leadership and teams

Masterclass Framing Boris Johnson dissected: how framing steers politics

De Avondshow met Arjen Lubach The bestsellers of Klaas Dijkhoff