BAS ERLINGS

Founder · Campaign Strategist · Author · Brand Strategist · Podcaster

Het Spel van de Populist

His book on how populists play the brain, and how you win that game

Order the book ^NL →

Campaign Strategist

The mind behind some of the most successful VVD campaigns

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Achter de macht

Podcast with Peter Kwint and Splinter Chabot about the mechanics of Den Haag

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What actually goes on in your head?

Podcast with Klaas Dijkhoff and Tom de Bruyne

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Brand & marketing

A background in music and brand marketing, from pop culture to the boardroom

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SUE & The Alchemists

Co-founder · Strategy for executives and organisations

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Het Spel van de Populist

In his book, Bas Erlings shows how populists understand the human brain and keep following the same script. With insights from behavioural psychology, you learn to recognise, counter and defeat their tactics. How they play it, how we win it.

"In politics and in the music world you see the same dynamic: whoever manages to touch the emotion of their audience wins them over. I have seen how one simple insight can unite people, whether it is a political message or a pop ballad. That keeps fascinating me."

Bas Erlings

Order the book ^NL Listen to the podcast ^NL

Bas in the Media

Bas is a sought-after commentator on talk shows and in newspapers. He translates behavioural psychology and campaign strategy into current political affairs, from budget negotiations to the mechanics of populism.

WNL Opportunities for the opposition in the budget negotiations

NRC ‘The primal brain of the voter cannot process facts’

WNL ‘Working with populists is never a good idea’

BAS ERLINGS

Het Spel van de Populist

Campaign Strategist

Achter de macht

What actually goes on in your head?

Brand & marketing

SUE & The Alchemists

Het Spel van de Populist

Bas in the Media

Who is SUE & The Alchemists? NL

Who is SUE & The Alchemists? ^NL