What does The Hague think when your name comes up?
You know what your company, organisation or sector stands for.
Where it hurts. What could be better.
And why that matters.
But does The Hague see that too?
You call us when
A political decision is coming that will have major consequences for us.
We need to organise influence before the cards are dealt.
Our story is right, but it isn’t landing with the people who have to decide.
We want to understand where the resistance sits and what it takes to actually break through.
Our own members or grassroots aren’t on board yet.
We want to move forward externally, but internally we still lack mandate, urgency or a shared story.
We have access, but too little movement.
Talking to the right people isn’t the same as creating the conditions in which someone can move your way.
We matter more than The Hague seems to realise.
Our sector has social or economic significance that isn’t sufficiently understood by politics, media and the public.
Our people in The Hague
Debbie van de Wijngaard
Director SATA The HagueWith SUE & the Alchemists from day one. Designed political campaigns in the Netherlands and beyond. Contributed to Het spel van de populist, a bestseller on populist strategy.
Marloes van Grotel
Strategic PartnerFormer director of the Dutch Society of Anaesthesiology. Strategic sparring partner to four consecutive chairs. Knows both the formal and informal dynamics of decision-making.
Jaap Stuurwold
Strategic PartnerJaap Stuurwold helps executives and organisations choose direction when interests, reputation, politics and public opinion collide. He brings clarity to complex issues, quickly spots where the opportunities and risks lie, and translates that into a sharp strategy and a story that works. Incisive in his analysis, direct in his advice, and always focused on results.
A decision is never made in a vacuum.
Every choice sits inside an environment of voters, colleagues, media, experts, members, patients and entrepreneurs. That environment helps determine what feels feasible, credible and urgent.
Who do we need to talk to?
What needs to change before someone can move your way?
That’s why we don’t just persuade the decision-maker. We research and design the environment in which the decision is made.
You no longer have to keep chasing The Hague.
You’ve built a position. The right people know who you are, understand why you matter, and factor in your perspective before the cards are dealt.
From insight to movement
Understand what’s blocking movement
We examine not just the file, but the behaviour around it. What do people believe? Where does resistance sit? Who influences whom? Which frames dominate?
OutcomeA sharp diagnosis of what really needs to change.
Build what makes movement possible
We sharpen the story, gather evidence, mobilise credible voices, build coalitions and create support, both outside and inside the organisation.
OutcomeThe conditions under which a different choice becomes logical and defensible.
Make the moment
Good public affairs isn’t just about what you say, but when and how. We identify where the room for movement is and choose the moment that fits political reality.
OutcomeA better chance that your interest weighs in when it counts.
Not gambling on what works
Political sensitivity and evidence. That’s why we combine classic Hague groundwork with research and behavioural science.
Opinion and support research
What does the relevant outside world really think? Where is there support, doubt or resistance, and with whom?
Behavioural science
Which beliefs, social norms and triggers drive behaviour? And which intervention actually changes something?
Stakeholder analysis
Who is formally important, who influences behind the scenes, and which relationships define the room to manoeuvre?
Political-administrative strategy
Where are the openings in timing, coalitions, procedures, spokesmanship and positioning?
Sometimes the blockage isn’t in The Hague
If you want to move forward externally while your board, members and grassroots are still pulling in different directions internally, you may have a strong message but too little mandate. Influence then starts from within.
The solution leads. Not our list of services.
Sometimes movement starts with one sharp insight. Sometimes it takes staying power and several disciplines at once.
Our door in The Hague is open
A no-obligation introduction, at Koninginnegracht or at yours.
Book a no-obligation introduction